Job Title: Digital Marketing Head
Job Purpose: The Digital Marketing Head will be responsible for overseeing and implementing the company's digital marketing strategies to increase brand awareness, generate leads, and drive sales. The Digital Marketing Head will work closely with the marketing team to develop and execute digital campaigns that align with the company's overall business objectives.
- Develop and implement digital marketing strategies that align with the company's business objectives and goals.
- Create and manage digital marketing campaigns across various channels including social media, email, and display advertising.
- Conduct market research to understand the target audience and develop effective marketing campaigns.
- Develop and manage the digital marketing budget, ensuring campaigns are cost-effective and deliver a strong ROI.
- Collaborate with the content team to develop high-quality content that resonates with the target audience.
- Analyze data and metrics to measure the effectiveness of digital marketing campaigns and adjust strategies accordingly.
- Stay up-to-date with the latest trends and technologies in digital marketing, and make recommendations for new strategies and tactics.
Skills and Qualifications:
- Bachelor's degree in marketing, business administration, or related field.
- 5+ years of experience in digital marketing with a strong track record of driving results.
- Excellent communication, presentation, and analytical skills.
- Proven ability to develop and execute successful digital marketing strategies across various channels.
- In-depth knowledge of digital marketing tools and techniques, including SEO, PPC, social media, email marketing, and content marketing.
- Strong project management skills and the ability to prioritize and manage multiple tasks simultaneously.
- Experience working with cross-functional teams and collaborating with other departments such as sales, product, and customer support.
- Demonstrated experience with data analysis and reporting, and the ability to use data to drive decision-making